Feather Friendly® Bird Deterrent Technology
Protect birds from colliding with your windows while maintaining an attractive building appearance
Over the past decade there has been a groundswell of interest by government, industry, and citizens in environmental issues.
One serious aspect of protecting our environment is protecting birds from fatal collisions with man-made structures, and this issue has not been addressed by our society, until now. Feather Friendly Bird Deterrent Technology is designed to protect our feathered friends while enhancing the building’s design.
It is estimated that collisions account for 1 billion bird deaths each year, or 10% of the total bird population in North America. In all of these collisions, buildings pose the biggest threat.
Exterior glass, whether it be clear, tinted, or reflective, is not a recognizable part of the natural world for birds, and therefore, they simply do not 'see' it. Daytime collisions are generally associated with the reflection on the glass of vegetation or the sky on the lower 3-5 floors.